February 26, 2019 – 5 min reading
When it comes to affiliate marketing and media buying, it's very exciting that a new ad format becomes available and shows tremendous potential right from the start.
Push notification ads are just that, and PlugRush has recently added them to their arsenal of ad formats. Push notifications are basically native ads sent directly to the screen of a potential customer for you.
What the heck is a push notification ?!
The game of Affiliate Marketing is constantly evolving and well-established advertising formats, such as traditional banners, are becoming so competitive that it is a breath of fresh air when new items appear and offer new opportunities to monetize end users.
This is the case here. Why? Let's start with what turns out to be the biggest advantage of push notifications over something else: the user's consent.
Push notifications are small messages sent to the user by the websites or mobile apps that they have visited. On the website (or in the application), the user has actively chosen to receive these push messages.
Needless to say, this prepares them for a high conversion rate. Users who decide to receive your push notifications are naturally more interested in your ad than those who have just seen your ad on a random web page.
You're probably looking forward to the point where we'll show you how to get into the business and start your promotional campaigns, is not it?
Keep reading then …
Using PlugRush Push Notification Ads
Setting up your push campaigns on PlugRush is extremely simple. Believe it or not, it only takes two steps.
Send creations: for best results, choose images in the 192px x 192px square format or larger. If you do not have square images, you can still download them, and then crop them during the push ad creation process. Check here to see what we mean.
Creating an Advertising Campaign: Once your creatives are downloaded and your ads are created, continue and create your campaign. By choosing PushAds as the delivery method, you will be able to assign Stage 1 ads to the creator's campaign. This is what it looks like.
If you browse the Push Ad Guide for Media Buyers available on the PlugRush platform, you will learn more about the format and how to use it in detail. We strongly recommend that you do it!
Because you are a serious affiliate marketer, and you are not a simple guy who is looking to quickly earn a few dollars here and there, we will give you an insider tip that will help you get started. on track with your push ads.
When setting up your campaign, be sure to use conversion tracking and automated rules .
Because you will save a ton of precious time. All you have to do is set some smart rules and your campaigns will automatically be optimized even while you sleep. To learn more about this real lifebuoy click here .
Now that you know the value of platform automation, using robots to do most of your free optimization work seems obvious, is not it?
We hear you nodding 🙂
Conclusion: Are push notifications something that you can monetize?
The short answer to this question: Absolutely yes.
The answer to the following question: Since push ads are game changers and allow the ad to be delivered directly to the end user, it would be foolish not to include them in your bid monetization strategy.
These advertisements should be an integral part of any well-planned digital marketing strategy. If you make push notifications an essential part of your arsenal, we promise you will not regret it.