Artist Donald Glover (aka Infantile Gambino) used iOS Airdrop at Coachella to shock festival-goers with a photograph of footwear he created in collaboration with Adidas. Those that accepted the Airdrop acquired a free pair of sneakers, in fact with phrases and situations.
The fortunate recipients have been to signal a contract stating that they might put on the footwear, attend the present and hold them. on the entire weekend. Experiential advertising in motion.
gambino, infantile, launches a photograph to Coachella of his adidas collab and all those that settle for him obtain a pair of his unpublished footwear … pic.twitter.com/JLKsmNb4LM
– jay ➐ (@THEGOODSlDE) April 12, 2019
Why We Ought to Care
The sport of Glover's Airdrop involves a time when experiential advertising is making waves. From The Purple Pop-Up on the Refinery29 29Rooms manufacturers discover methods to ask clients to enter their historical past.
However inventive experiences are solely a part of the technique. Within the case of Adidas, the model appealed to Glover's superstar to affect an viewers already listening (actually). The Airdrop tactic was merely an surprising and satisfying approach to get followers to the product.
Earlier than launching a technique primarily based on expertise, we should always contemplate the suitable and obtainable assets to carry collectively consciousness and dedication. As a result of if now we have realized one thing about concrete experiences, it’s that supply and notion could be the whole lot.
Concerning the Writer
Taylor Peterson is the Affiliate Editor of Third Door Media. It manages a number one protection within the trade that informs and evokes entrepreneurs. Primarily based in New York, Taylor brings inventive advertising and company promoting experience to international manufacturers. Taylor's editorial focus combines digital advertising and inventive technique with themes equivalent to marketing campaign administration, rising codecs and show promoting.